I’m crumbling under the pressure of the first post. This is the big one. Where the stage is set. I need to define my voice and purpose so you’ll either read on or move on. *Gulp* Here goes:

In an effort to capture the technological evolution we are in the midst of, I want to document the surfacing trends that appear where business and technology collide. This change is crashing rather loudly into the enterprise from various angles. As the next generation of the workforce — my generation — begins to permeate the market, my older colleagues must rise to the occasion and evolve with them.

As a 25 year old woman in the web 2.0 space, I bridge the gap between the old and new ways business is conducted. I am part of the community building the next generation of the Internet. And I hope we don’t screw it up. I’m a witness to the socialization and democratization of the web. This cultural phenomenon is pretty exciting stuff, as it changes the way we interface, work and play.

The implications of a social web are left to be discovered, but as the enterprise strives towards agility, transparency and increased collaboration, my bet is that the early adopters will surge forward. Watch this space.