Entries tagged as ‘Enterprise 2.0’
Drupal?
March 13, 2008 · No Comments
In speaking to some potential Enterprise 2.0 prospects, I keep encountering Drupal. Besides being a fun word to say (kind of like a fusion of dripping and purple), this is an up and coming contender in the content management space. Without getting too far into the technical jargon, Drupal is a free and open source framework that allows the system administrator to organize content, manage site visitors, etc. The cool thing about Drupal is that it doesn’t require much programming.
The Drupalcon in Boston that just passed attracted 864 paid attendees. Is this movement breaking into the main stream? To help broadcast their community, Drupalcon has put together a list of case studies and success stories – check ‘em out here.
Paige Prediction: I have a feeling this CMS is going to be a hot contender to watch.
Categories: That Damn Word Again - Community
Tagged: CMS, dripping purple, Drupal, Enterprise 2.0
The Facebook Giggle
February 16, 2008 · No Comments
I want to share a little anecdote about Facebook. I was chatting with a potential client from a large enterprise content management organization this week. We were discussing participation in the Enterprise 2.0 event, specifically opportunities surrounding sponsorship and speaking at the show.
I walked her though the prospectus, and explained our audience and attendee demographics. We discussed the sponsorship levels, their respective benefits and price points. We explored how her company measures ROI and delved into their strategic marketing objectives. The budget and the PO process were also brought up. The items we covered were pretty standard fare for a sales call.
Then things got interesting. I explained to her that the Enterprise 2.0 team had created a Facebook group. The group is an open forum and everyone in encouraged to participate. Members can network with colleagues, share their own enterprise 2.0 initiatives and challenges and be an active voice in the content development for the Enterprise 2.0 Conference. Implementing a social networking tool into the conversation surrounding E2.0 is essential, as it makes my company, as business technology event producers, really drink our own medicine.
I explained to her the purpose of the group, and then I asked her
‘Are you on Facebook?’
The woman on the phone, with a clipped and professional tone, who I assume is in her mid to late 40’s then did something rather unexpected. She giggled. At the mention of Facebook, she suddenly sounded like a shy school girl.
She told me she was not yet signed up for any social network tools, but she was finding it more and more essential in her line of work to be connected through the web’s social graph. I invited her to the group, she created an account and I am proud to say I was her first friend.
After friending her, I was able to see pictures of her dog and discovered we both used to work for Ziff Davis. Our conversations now take on a more relaxed, personal tone. A mutual rapport has been established. She has decided to move forward with a high level sponsorship.
Categories: Social Web
Tagged: Enterprise 2.0, Facebook
