Tag Archives: email

Email is Annoying

My boss asked some of us sales folks to put together a story, a tale from the field, or a little preso to share with our fellow colleague at a recent Sales Summit.

Email is friggin’annoying. It can really bury you and hinder your sales process. Unfortunately it’s the preferred method of communication for many of my clients in the business technology market.

My little contribution was this Ignite style preso entitled ‘How to Make Email Less Annoying: A Tiny Guide to Outlook Best Practices for Sales People.’

Spoiler alert: Like all good Ignite talks, there’s a picture of a cute cat in it (and a bald Britney Spears!). Enjoy!

The Solution Movement

Apologies in advance for this little rant. I need to get this out. I’m starting a movement.

Regardless of your vertical, function or company, chances are you get a lot of email. Some of it (dare I say the majority of it) is not essential information. Why has this become acceptable? Sending frivolous email has become de rigueur. Has anyone else noticed?

Emails arrive in a variety of ways. Small groups threads, individual messages and team aliases all pepper my in-box. Replying to a question sent to a large email thread with another question isn’t helpful. Answering a question with another question simply breeds more confusion.

When I write to several people in one message I try to use their name to direct my comments directly to them. When possible I provide a suggestion to steer them in the direction I think is best. I try to be helpful. Provide insight. Direction.

Here are my 3 steps to make life better:

1. Writing out a message that describes a problem and asking for help should be step 1 of a written email.

2. The often omitted but equally important suggestion and/or resolution to the problem should be step 2 in the process.

3. Then, before sending, double check to whom you’re sending. Step 3 is to ensure that all recipients need / care about what you’re writing.

Help me start this movement. Tell your friend, co-workers and loved ones. Viva la Revolución!