Category Archives: Conferences

Dear Mugger, It Could Have Been Different

I’ve moved from anxiety to eager anticipation. My Ignite talk is coming up on Tuesday, and I’m feeling good about my presentation. 

After much debate about what I wanted to say, I’m confident I’ve honed in on the right topic. But having a great idea doesn’t necessarily translate to good execution. Many drafts and conversations later, my process has evolved into something (I hope) the audience will find compelling, entertaining and still relates back to the evening’s Women Innovators theme.

The tile of my talk is ‘Dear Mugger, It Could Have Been Different.’

Bam!

True story: I was physically assaulted on October 13, 2008 whilst strolling home in the Mission here in SF, CA. A woman ran up behind me and started raining down on me with fists, pulling my hair out, punching me in the face – just generally kicking my ass. I had no idea what was going on. She did not at any point tell me that she was after my laptop (a conclusion I later drew post-attack), so I held on to my stuff out of sheer shock. Eventually she gave up and ran away. 

She was pretty amateur. By all accounts, this mug was one epic fail. She did not succeed in taking my stuff. However, if she had just made a simple request of me, I would have gladly given up my IBM ThinkPad and the $8 in my wallet if the alternative was getting beat up. No brainer.   

In telling this story and the subsequent conclusions I’ve drawn looking back on the attack, the intention of my Ignite talk is to illustrate that effective (in this case, verbal) communication is essential in getting what you want. This translates into business, friendships, romance , mugging – all relationships. 

At the very least, it’s been a hugely cathartic experience for me in putting together this deck. Thanks Ignite :)

Practice might not always make perfct, but it definitely builds confidence. A big thank you to my clever, compassionate friends who allowed me sit them down with my .ppt and and show them my slides, continually asking them:

Is this boring?

Am I funny?

Do you get what I’m trying to say, with this one?

And all sorts of other annoying questions. Bring on Tuesday!

Eek. Public Speaking

e2-09sf_160x600-imspeaking20 I am equal parts excited and nervous to be  moderating the Enterprise 2.0 Launch Pad contest on November 4, 2009 at Enterprise 2.0 San Francisco.

This competition allows companies the opportunity to present their innovative application (either in development and about to launch, or recently launched). All entrants will receive visibility E2 Launch Pad site, and four finalists will be invited to present their applications live on the keynote stage to the Enterprise 2.0 Conference audience.

OurRound 1 Twitter pitch saw submissions from across the globe, explaining in 140 characters or less why they deserve to be considered. The E2 team whittled down the entrants to 8 quarter-finalists who are crafting 3 minute videos for the E2 community to vote upon. The winner receives not only the fame and the glory, but the chance to present live on the Enterprise 2.0 SF keynote stage.

Wishing I’d gone ahead and done that Toastmasters course right now. One month countdown to stage fright…

Stop Being Confused

Speaking with a co-worker the other day prompted some reflection around the cloud computing market. There’s been a significant shift in the coverage of cloud related news. The story lines used to lead with confusion – what is this thing? How do we define it? Or as I’ve heard MR Rangawami say, ‘Is it SaaS with lipstick?’

 

SaaS With Lipstick

SaaS With Lipstick

 

No one can agree. And no one interview or conference will ever resolve this burning question. It might not be tidy, but it’s fact. 

Instead of attempting to define cloud computing we should instead focus on the value proposition, which almost everyone can agree on. The common demoninator in all cloud solutions / platforms / applications is two fold.

1. You use someone else’s gear.

2. You use someone else’s people.

Voila! Just to get some perspective on how much has changed, I want to post this hilarious Larry Ellison quote from September 2008. 

“The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do. I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women’s fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?

Tee hee. 

 

Benioff Groupies

I went to Dreamforce ’08 yesterday – it was the 6th annual Salesforce.com user conference in San Francisco. It was a monster.

The keynote room easily accommodated over 2,000 people. And my colleague confirmed the stage, lighting and sound system was top of the line and probably cost Salesforce.com dearly. Somewhere in the $500k range.

Listening to Marc Benioff on the keynote stage and sitting amongst the Salesforce.com hanger-oners, the excitement in the room was palpable. Actually, the attendees were more than excited to hear what the CEO had to say. I’d go as far as saying it felt like a rock concert – one where your favorite performer is a prima donna that takes their sweet time to come out and sing/perform/keynote. (Ironically, Marc had the Foo Fighters perform on the evening of Dreamforce’s first day)!

benioff

And the attendees’ enthusiasm is not without reason. Salesforce.com has done a lot of good for many. Throughout the event, the loud and clear message was that Salesforce.com is more than a CRM company. They are more than a SaaS company. They have morphed into an impressive, attractive and intuitive platform, upon which many companies have built a business.

Now if they can just do something about the company name…

Pupil Does Me Proud

I posted a little while back about the ‘tech tutorials’ I was conducting for a couple of friends interested in learning more about the industry. One of my pupils attended the Cloud Summit Executive last Tuesday and wrote an article about her experience for Thalas.

I’ve re-posted in here for your enjoyment. Yay Char!

The Cloud & Thalas

This week, Techweb launched The Cloud Summit in Mountain View at the Computer History Museum. This seminal event brought together those in the industry ready to take businesses of all sizes to the next level of performance. Thalas was there to see if tech is keeping up with our vision of a viable future. We were not disappointed.

What is THE CLOUD? Long gone are the days when a definition must precede a movement. The Cloud is a perfect example of how innovation cannot wait. The tools, the definitions, the users and the clients served come together like a bolt of lightening, illuminating possibilities. The cloud is currently without a simple definition, though its power is obvious. It is a concept so powerful Dell wanted to trademark it and Microsoft and Google are racing for dominance within it.

The Cloud is going to change the way you do business. It is going to make sense all of those group projects you did in school. All that talk of collaboration will apply in the real world in a way that it never has before. The community is coming back together. No more isolation. All for one and one for all, we can create together! The in-house server is gone. The software updates simply appear. You and you colleagues are left alone to do what you do best as a cohesive group. The stuff you don’t do well is now handled by someone else, in a space from which you can retrieve it when you need it.

What is your business like today? Your product is great. You and your team believe in it and you want to get out to the consumer. Your company allocates a significant part of the budget to a tech department to set up your software and keep it current. Then you have your sales force and you have to maintain your records. Your little company with a great product becomes a company spending half of it’s energy running an HR department, keeping files organized and your central hub is feeling smaller everyday. What about your product? After a while, you can’t remember why you wanted to have a business in the first place.

What does life in the Cloud look like? It is a magical place where all of your documents are stored for later use. You are in San Francisco and your VP is in Hong Kong. You are editing the same document in Google Docs at the same time while you talk on Skye. You’re on Google Chrome, and tab over to check out your sales data on Saleforce.com. You are at a café while this is happening. You don’t have a central hub. You have thousands of users but your company doesn’t have a server. You don’t need it. Your whole company lives in the Cloud. All of this is happening over your phone. Which is fortunate for your newest hire, which is in Latin America and has never owned a PC. She doesn’t need to and isn’t missing a thing.

What does the Cloud mean to Thalas? It means we can do what we have been doing, only faster and easier. We have been working as independent thinkers with specific skills and talents that make a solid, balanced team. But it took time and energy to get those files transferred. It took all of us extending beyond what we love to do into areas we are not as strong. Sure, it is good to test one’s abilities and do what has to be done for the sake of the company. We are all willing to do that. But how wonderful will be it be when specialization and collaboration finally gels? When it reaches that level where we are doing what we love and are good at all the time? This is the foundation of Thalas. To be able to do what you love to do with other people who are doing what they love to do. A place where you might work long hours but those hours are fun and exciting. A space where you are living out your purpose and appreciated for your unique abilities.

Thalas wasn’t waiting for the Cloud to revolutionize business. Thalas is on the cutting edge of changing the business model through helping people tap into the sweet spot.  It is that spot where what you love to do meets the things you are good at, combined with what people are willing to pay you to do. Thalas has been helping people find that spot and live in it. The Cloud will help all of those people work together in ways they never have before.

Pitching Your Company Without Pitching Your Company

Whatever you call it – a Call for Participation, a Call for Speakers, a Call for Abstracts or a Call for Papers – it’s important for a company looking to gain mind-share to do it right.

One of the biggest questions I hear from tech companies trying to propose a speaker candidate is ‘What topic should we submit on?’

My answer is always the same. What are you up to? Why is it exciting? What can you contribute to the bigger conversation? A good way to approach this is to pretend that you are the industry talking to the industry. Instead of gloating that my company achieved ABC by doing XYZ, remove the company ‘we’ pronoun and propose an idea from 1,000 foot view.

Man or woman behind podium armed with PowerPoint is zzzz.  Attendees are more interested in different formats. Fireside chats, interviews and customer / case studies are all more engaging than the podium man. If you empower the audience with a back channel of some sort, all the better. Conferences these days are a two way conversation and the folks in the audience are just as entitled to voicing their opinions as the featured speaker.

When in a session, one always checks to see who is speaking and which company they come from. Just having a representative of your company speak at an event provides instant thought leadership credentials.

Gettin’ New Agey

I went to KMWorld in San Jose last week. Amongst the vendors I found an intriguing gem on the Expo floor. Cognitive Edge have forged their way into a niche field where I’m sure few others have.

Tying together cognitive science and social behavior observation, they are a consultancy service that embraces an open source approach. I realize I’m creeping steadily into New Ageiness, but bear with me.

One of their staff members gave me this analogy. Specifically within the context of mergers and acquisitions, folks at the top of the food chain are far removed from the reality of the success or (usual) failure of the business decision. By framing a simple question to those more closely involved in the day-to-day of the merger or acquisition, Cognitive Edge relies on research to gather information and get to the heart of the issues. The simple, unassuming question of ‘What decisions did you make today?’ allows patterns and meaning to emerge.

Cognitive Edge employs a software suite that provides tools to create a metric for the data and create meaning for their clients. For example, if the employees kept using the same words to answer the question, those words would be tagged and weighted, depending on their significance. Through this process, Cognitive Edge can produce an analysis that standard surveys cannot.

Why is that? For starters, pointed questions in a survey format always infer something, and at times they cause the participant to answer in a way that favors a positive result. However – this won’t improve the bottom line of a company – only the truth will. Writing an answer to a question also removes a social barrier. Once can sit comfortably behind the anonymity of written word, as opposed to speaking one’s thoughts out loud in front of an audience.

I’ve greatly over simplifed what Cognitivie Edge does, but if you’re still with me and I’ve piqued your interest, read more about their work in these articles by Dave Snowden, Cognitive Edge’s Founder and CSO.

Mommy Blogging at its Best

The BlogHer Conference made its estrogen-packed stop in San Francisco earlier this week. I attended the event with a few goals in mind. I wanted to:

1. Learn about defining one’s voice, and make the distinction between professional and personal writing

2. Learn about intellectual property rights and the terms of use associated with blogging

3. Network with other bloggers

4. Experience a onference with mostly female attendees

I accomplished all of these goals, but the 4th one left me a little taken aback. And not necessarily in a good way. Never have I been to an event where I experienced significant dilution in the quality of the educational portion of the conference due to the attendees. I know that seems a bit harsh, but I can explain.
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