Twitter is what you make it. You can let people know what you ate for breakfast, rant, rave or market a product. As the number of users grow, Twitter has evolved from just status updates to a two-way communication platform in the mainstream’s conscience. Look around. Everything has a hashtag. Whatever you seek to Tweet about, there’s a very good chance there’s a hastag created for that particular purpose.

I also wanted to highlight Comcast’s Twitter monitoring efforts around customer service: http://snurl.com/rycaz

The feedback sourced from social tools on the web might not fit into the initial product road map, but feedback on professional services is always valuable to improve quality and customer satisfaction.

Unless there is significant financial “miss” for a program… large corporations won’t look to social networking sites to determine product development changes. Only in desperation would a competent team look to the general public for insight. Most of society that takes the time to document their opinion is either overly aggravated by a service failure or is just an overly critical person that has too much time on their hands.

I particularly like your picture in this post… it accurately represents the opinions of individuals at large companies.