I always thought that was such a ridiculous descriptor and I’ve been meaning to title a blog post with it for some time. Although it makes me cringe, it’s a pretty apt term. It’s the whole digital enchilada.

Now more than ever, enterprises want a big bite of it. The two primary questions a company should ask themselves are:

1. How do I become digital?

2. How do I become global?

The first issue actually provides guidance on how to solve the second issue. With the advent of technology, SMBs can begin to level the playing field and compete with large enterprise, while keeping costs and resources in check.

Take Facebook for example.

Their infrastructure is running on about 10,000 servers, which is costing them between $7 and 9 million dollars per year. As a company with 500 employees and over 80 million active users, plus revenue projections for 2008 around the $750 million marker, Facebook is a SMB leveraging the Information Super Highway in all the right ways.