Blogs are popular. To start writing a topical web log you are assuming that your voice is worth hearing, your experience and opinion can contribute something valuable and your entry or article is able to spark discussion.
Most people’s favorite topic is themselves. It’s a subject matter one is very familiar with. You are a true expert on you.
And if your experiences include starting a web company, it makes sense to begin writing about the industry you’re a part of. Bloggers are technically a part of the media. An important part for sure.
Following this line of thinking, if you’re writing about the space on a regular basis on a personal or company blog, does that qualify you as a member of the press? Even if you title is CEO? Or CIO? The distinction that separates the press from non-press is blurring.
There are two parallel threads of thought that a tech blogger will come to repeatedly.
1. What am I doing on a personal level within my organization to make that company prosper? What are the challenges associated with that task?
2. As a part of a social industry, what does this contribution make to the bigger conversation? What’s the cultural impact and implication of my efforts?
If you’re exploring these themes in your blog, and if this is general criteria is used to define your job function, a CEO could have a firm leg to stand on and declare his/herself a part of the press.
1 response so far ↓
natalia // October 10, 2008 at 6:07 pm
hi blogosphere. i work with paige and manage PR for several events, where me and my team (hi joy!) have to qualify all press pass applicants. and yep, we’re seeing more and more bloggers who have CIO, CEO titles, and it’s becoming a bear to figure out who gets a media badge. i have to admit i do not, absolutely not, like giving press badges to “bloggers” that are CEOs CIOs of companies. I don’t think that their perspective is press worthy. A media pass should be reserved for people who will write about our exhibitors -and of course our event- from a neutral perspective, and if you’re a blogger that’s so much invested in your own company, that automatically slants your opinion, tainting any coverage you may produce from our event. let me know what you think, people who read paige’s blog. thanks.
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