Entries from April 2008

A-C-T-I-O-N

April 27, 2008 · 1 Comment

I’m all for social tools that enable folks to connect. Wouldn’t it be wonderful if those networks could empower us to take action and create changes for the better? Yes this is sounding a touch hippie dippie, but there are networks that whose sole purpose is to enable like-minded individuals to affect change.

Change.org is one such platform – their vision is to:

…transform social activism by serving as the central platform that connects likeminded people, whatever their interests, and enables them to exchange information, share ideas, and collectively act to address the issues they care about.

To augment the power of the grassroots networks that develop through Change.org, we help connect these networks to the many nonprofit organizations that are already working to advance worthy causes around the world – over 1 million in total. We facilitate dialogue and collaboration by creating a social network around each nonprofit, thereby allowing people to participate in ways never before possible – by posting ideas and suggestions, engaging in direct dialogue, and organizing communities of donors, volunteer events, and rallies.

By leveraging the power of the web, social movements that originate on the internet not only can be viral and cultish, but actually gain traction and produce real results.

Graphing social patterns is all well and good. But taking those networks back into the real world is what will separate the walkers from the talkers.

Categories: Social Web · That Damn Word Again - Community
Tagged: ,

Would You Like Fries With That?

April 18, 2008 · Leave a Comment

Nowadays, customer service is important. So important, in fact, that it has become a marketing weapon — one that can stab you in the back if your service is not up to par.

The web enables users to voice their opinions, and customers are able to comment on the quality of the services provided. If your product or service is shoddy, the community can let the world know it. Constructive criticism is good, but a nasty review or comment can break a reputation. Plus once it’s been posted, there’s nothing anyone but the postee can do to remove or edit the post.

Websites like Yelp can take small, relatively unknown businesses and catapult them into success. Or failure. My hairdresser had a high maintenance client denounce him on Yelp for not offering her a beverage upon arrival. In her review of the salon, she identified him by name, described his appearance and completely bashed him. Luckily there are far more positive reviews to bolster his rating, but if you ask him about it he has a visceral, emotional reaction.

Customer service has become a marketer’s best friend or worse nightmare.

Categories: Social Web · That Damn Word Again - Community · Wisdom of crowds
Tagged: , ,

The Future of Software

April 15, 2008 · Leave a Comment

Man, that is one audacious blog title. But I’m going to roll with it. What is the future of software in business?

I won’t pretend to try and definite it here, but one thing is for sure. Classic software vendors are having to redefine their business model due to cloud computing.

Google Docs are free. There is no enterprise suite subscription or upgrade option. For a company that relies on advertising, they are able to provide solutions free to both consumers and businesses. Service-oriented architecture is now easy to come by and even easier to use. With an intuitive user-interface, SOA is not only user friendly but also cost effective. It is the unequivocal future of software.

Web 2.0 pure play companies have come to grips with the value of cloud computing and offer the enterprise light weight, web-based solutions. But what will really be interesting to watch is how classic software vendors adopt these tools into their existing platform, as well as the strategy implemented as they go to market.

You can’t change horses in the middle of the race, but the change is inevitable.

Categories: Uncategorized
Tagged: , ,

Barack is my Friend

April 1, 2008 · Leave a Comment

I’ve blogged about technology marketers and their challenges before, specifically in the context of social networks, where top-down messages are not the most effective way to reach someone. Marketers mus also relinquish a lot of control over their messaging, which I’m sure is rather terrifying.

Now consider your go-to-market strategy if you are the driving force behind a political campaign. Doubly difficult, no? But when it comes to the 2008 Democratic Party campaign, one candidate has really shone in harnessing the power of social networks: Barack Obama.

barack.gif

About a year ago, the Obama party hired on 24 year old Chris Hughes – one of Mark Zuckerburg’s old college roommates. Hughes was instrumental in the creation of Facebook, and he has been a huge asset to Obama’s online presence. Although he never directly engineered or coded an application, Hughes provided insight into how his peers communicate, which in turn produced cheap, viral and effective results for Barack.

The Personal Democracy Forum is a site that measures how technology is changing politics. The PdF have drawn parallels between the Obama campaign and a well-oiled media machine. They have evolved their candidate from not just a man, but into an actual brand by leveraging the power of social networks.

Bravo.

Categories: Social Web · That Damn Word Again - Community
Tagged: , , ,