Entries from March 2008

What do you do?

March 24, 2008 · 1 Comment

Ugh. I hate that question. It presumes that my occupation is my sole function in life. Curiously, I’ve noticed that people respond to this question differently, within the context of their j-o-b.

Some folks identify with their job function above all else. ‘I’m in sales’ or ‘I’m in marketing’ is their response. Their contribution to their company is how they view themselves within an organization.  Presumably, this answer is given by anyone who has worked for a number of years within their field for several different employers.

Others prefer to state that they belong to the organization itself. These people answer with ‘I work at Yahoo!’ or ‘I work at IN-N-OUT.’  When the company name is their trump card, there is often a sense of pride in working there (ask any Yahoo!), or that particular organization is known by most consumers.

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Then there are the rare pedigree members of the work force that have studied a vocation they now practice. For the rest of us bourgeois, this includes anyone who tells you ‘I am a lawyer’ or ‘I am a photographer’ or even ‘I am a plumber’ – their trade was a learned one. These types of occupations are the noun form of the job verb they practice. Does that make sense?

Finally there those of us (including me) that strongly identify with the industry we are a part of. ‘I am in the tech industry’ or ‘I work in the web 2.0 space’ is what I often find myself saying when asked that eye rolling question. This is obviously the most umbrella answer – as I could be the CEO of a company or answer the phone at the front desk. It merely connotates being in the ‘biz.

I wonder if my answer will start to evolve as my career goes on its natural path. Now that it’s something I’ve noticed, I’ll definitely be keeping an ear out.

Categories: Corporate Culture
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Web to the Rescue

March 19, 2008 · 1 Comment

We are very vulnerable to the global thermostat. Global warming is a serious issue - and feigning ignorance is not an option. Now that this concern has entered the political sphere, folks around the globe are sitting up to pay greater attention to the Earth’s temperature.

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So are we doomed? Global warming is set to cause a helluva lot of chaos. Sea level will rise, glaciers will melt and species face extinction. Sounds as if those scary New Testament stories are coming back. Are we entering a Messianic period?

While I doubt the religious significance of these times, I do attribute a lot of significance to the decisions we make today having an impact on tomorrow.

So - the question that matters - where do we start? There are no historical lessons to refer to and I don’t think electing the right political party or official can save us. There is no quick fix solution from a hero.

We need to consider this problem in a social context by asking ourselves not what we can do to solve the problem in our lifetime, but rather how can we evolve our behaviors to create a smaller global footprint? We can’t address global warming at a local or even national level. All members of every society around the globe need to consider their contribution and rethink their choices. Where can we look to find the tools and good practices needed to begin?

Global warming and the pollution of the planet is not going to go away. Right now the task at hand is damage control. No doubt humans are clever - but I don’t the solution lies with a new tech innovation, but rather change will grow from the tools already available. The web is definitely part of the equation.

Technology has allowed communities to connect in ways not previously thought possible. Communication knows no national borders, and through the web we have created focused groups that share information, harnessed the wisdom of crowds and created like-minded communities.

At least it’s a good start.

Categories: Social Web · That Damn Word Again - Community · Wisdom of crowds
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Drupal?

March 13, 2008 · No Comments

In speaking to some potential Enterprise 2.0 prospects, I keep encountering Drupal. Besides being a fun word to say (kind of like a fusion of dripping and purple), this is an up and coming contender in the content management space. Without getting too far into the technical jargon, Drupal is a free and open source framework that allows the system administrator to organize content, manage site visitors, etc. The cool thing about Drupal is that it doesn’t require much programming.

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The Drupalcon in Boston that just passed attracted 864 paid attendees. Is this movement breaking into the main stream? To help broadcast their community, Drupalcon has put together a list of case studies and success stories – check ‘em out here.

Paige Prediction: I have a feeling this CMS is going to be a hot contender to watch.

Categories: That Damn Word Again - Community
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Shiny, Desirable Developer Magic

March 10, 2008 · 1 Comment

Anyone spending money wants to feel it’s money well spent. And can you blame them? After a retail therapy session I sometimes have buyer’s remorse. I’ve often been thankful for the 30 day exchange policy most department stores offer.

When that money is tied to marketing, the return on the investment is paramount. Different folks gauge a successful spend in different ways. Networking is valuable. Evangelizing the brand is important. Leveraging an audience is crucial. How can I get the most bang for my buck?

These days, due to an influx of web 2.0 technologies, custom solutions have become the norm. But customization has become about more than just integration. Media will forever evolve with technology. Media is technology. That’s kind of an all-encompassing statement, but it’s true.

Due largely to the magic of developers, a marketer wants more for their dollar because technology allows them more. They want a sort of ‘brand infusion’. It’s not enough to merely generate leads. They want a seamless presence with subtlety. A gentle look and feel. They want to market effortlessly, without appearing to market.

I’m not envious of those with careers in marketing. Sounds like an intense workload. They have to have a deep understanding of the technological possibilities that exist, choose the best channels, diversify those and then apply them to their organization’s message. One can never be complacent, as technology will never stop evolving.

I’ll stick with sales for now.

Categories: Media 2.0
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Angles of Web 2.0

March 7, 2008 · No Comments

I spoke today with the Director of Marketing of a web content management organization. We had a really good chat about the two distinctly different ways companies can approach this web 2.0 thing, and wanted to share them with you.

1.     1. Operationally: how does this change my IT department’s functionality? Our network? Our licensing?

2.     2. The CMO’s Perspective: ultimately how do I promote my brand value? There’s a couple of things to consider under this angle:

A) Brand experience / emotional connection

B) Unique differentiator within the market

C) How do I ensure I am what my buyers want? How do I remain niche?

D) Supply chain

E) Here’s the doozy: Digital Interaction

The digital interaction portion of the perspective is the tricky part, especially as the market becomes more web 2.0 savvy.

He shared a story with me about one of his colleagues who was driving with his 12 year old daughter on the way to soccer practice. He asked her what she thought he should get her Mother for her birthday. The daughter replied that Dad should buy Mom an iPod, as Mom was forever borrowing hers.

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Dad asked her if she thought it might be better to get a Microsoft Zune, which he’d seen heavily advertised. His daughter rolled her eyes and told her Father that he obviously didn’t know anything about marketing. Dad laughed and asked her what she meant. His daughter replied that if you have to advertise a product, it’s obviously not very good.

From a 12 year old’s perspective, conventional marketing methods are trite and forced - they no longer engage but rather make pathetic attempts to grab attention. Media has changed so much, and it seems the youth almost have a better grasp on what works and what doesn’t.

Categories: Uncategorized
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Senior Citizens

March 5, 2008 · No Comments

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My first ‘real’ job out of college was with a group of solicitors in Manchester, England. Equipped with my law degree and an attitude, I arrived for work on Monday with a chip firmly planted on my shoulder. New to office politics, I quickly figured out how to navigate the jungle that is corporate culture.

It was a good learning experience, but I initially found it difficult to grasp the hierarchy entrenched within the organization. The mail clerks and copy center folks mingled with another. The legal secretaries gossiped all day. The paralegals who failed their Legal Practice Course were typically bitter and disgruntled. The associates in their early years drank pints of coffee and looked haggard from training to obtain the minimum billable hours required; they complained exclusively to each other how painful the job was. And at the top of the food chain sat the partners, who with many years under their belt at the firm, moved at a comfortable pace and took long lunches with their peers. The pecking order was fairly absolute, although I did my best to make friendships at all levels of the organization.

I observed the order of command with a good deal of amusement, as I genuinely did not see the value and benefit in being so categorized. Each layer of the onion had its own distinct role, and tasks never blurred. Rarely did I see people working together as a team, but rather as distinctly separate part of a well oiled machine.

The qualification surrounding the practice of law is merely that – a qualification. It’s not a special skill. It’s merely a learned knowledge. However, I want to explicitly point out that it’s not an honor earned lightly or easily. Law is a vocational education - not exclusively reserved for any particular sect or creed – and I therefore am often confused by the stigma of prestige it carries.

Back to this observation surrounding the hierarchy. I started to wonder, why is seniority so coveted and valuable? As a bright young person, I wanted to be rewarded on the merits of the work I did. Yes, I ‘may lack experience’ – but look at my results! Surely that’s all that matters, isn’t it?

Sadly no. That’s a rather naïve way of thinking. There’s many other factors that contribute to this ideal of seniority.

1. Fear of elimination at the management level for starters - jeapordy of job security is not to be taken lightly

2. If someone new to the workforce can be brought on board for cheaper, a smart company might give a costly employee the axe

3. Hesitance to give up control - a company that’s been operating at a certain pace for a long time will be resistant to change

4. In some industries, there’s also concern over trade secrets being leaked - a newbie does not possess the same allegiance to an organization that a veteran staff member does.

When trying to incorporate collaborative technologies into hierarchical organizations, there’s bound to be some resistance. And can you blame them? No. But can you want to try to convince them to change? Absolutely.

Categories: Corporate Culture
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Democratic Shmemocratic

March 3, 2008 · 1 Comment

Lots of people have said it – but is the web truly democratic? Really and truly? Is the web genuinely equally accessible?

And for that matter, is anything actually equally accessible? Apologies for sounding pessimistic, but the only thing I could come up with was oxygen. I asked a few of my friends to name some items that they considered democratic. The only good one they could think of was mortality. Wee! This post is on its downward spiral.

In fairness, I should make the distinction between democracy and democratic principles. Here the definition becomes less stringent. Self-regulation is an integral part of the democratic ideal. Web 2.0 technologies allow the people - the constituents - to produce, monitor and therefore control data. For the most part, there is no federal intervention. You can flag me for removal or report me to the webmaster, but there is (almost) absolute freedom of expression.

As 2008 is an election year, I voted in the California primaries a couple of weeks ago. I walked a few blocks to my local polling station, drew the arrow connecting my selection and then happily slapped my shiny red ‘I Voted!’ sticker on. Although the process wasn’t particularly painful, I couldn’t help but feel the experience was kind of a pain in the arse – at least for me. I would have rather cast my vote online. But would that process make voting more accessible, or less? Would the majority of United States citizens prefer to vote electronically?

I did some research, and it seems someone has had a similar thought. E-democracy is in its infancy, but it appears to have caught the attention of civic-focused groups who want to keep the governed closer to the folks with power. Electronic voting is their wish list, as is reaching out to youth and boosting voter turnout. However, E-democracy does have its shortcomings. Those in opposition feel that utilizing technology would strengthen the digital divide shown in different age groups. It would also be costly and potentially worse than ‘hanging chads’ in terms of security and identity fraud.

So will I be casting my vote from my laptop in 2012? I wouldn’t be surprised.

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Categories: Uncategorized
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