Entries from February 2008

Dependence, Independence & Interdependence

February 28, 2008 · 1 Comment

Growing up, children are completely dependent upon their parents for life’s necessities. As soon as you’re old enough to realize that parents aren’t cool, you do everything you can to assert you independence.

Despite having very liberal parents, I myself couldn’t wait to go away to university. I went to the University of Manchester in England in part because it was one of the farthest places from my home town of Cincinnati, OH. I was ecstatic over my newfound freedom to drink cheap white wine and tack up band posters.

A lot of self-actualization and self-realization takes place in college. You get the rebel out of your system. There’s a stick-it-to-the-man mentality that pervades higher education institutions - and I think a similar sentiment can be said of collaborative technologies that encourage bottom-up communication and undermine seniority.

At the ripe old age of 25, I’ve come back around to reevaluate the positive contribution my family and friends can make in my life. I now define myself as interdependent, as are most contributing members of society.

Both professionally and personally, peer-to-peer validation and networking exemplifies how valuable being interdependent is. My friends have a professional networking group called IPE. They host local parties in the city where people from different industries meet to discuss what they ‘do’ with others. You wear a sticker tag with your name, occupation and organization. Sprinkle some hors d’oeuvres and house wine into the mix, and you have a recipe for enjoyable networking. Each time I leave with a stack of business cards. Can’t hurt to know someone in the biz, right?

When these folks begin to map out the connections made at live networking events on to a web-based social network, the interdependent nature of business becomes clear. Today’s work force is becoming more mobile, and thanks to web-based applications, are able to work remotely. As this trend continues, corporate cultural identities begin to fade away. And what remains? The individual, their personal identity and their perspective. These independent characteristics in turn form the way one conducts themselves professionally.

As the work force connects with one another, the whole taking shape seems much greater than the sum of its parts.

Categories: Social Web
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k = f − l

February 22, 2008 · 4 Comments

Critical Mass is a nuclear science term; it’s the point at which a nuclear chain reaction occurs, having secured enough fissile material to carry through. Zzzzzzz.

In popular culture, we tend to drop this term outside of its intended definition. It’s interesting that these words have become popular - verging on abused - catch phrases, both inside and outside the web 2.0 world.

When a social network gains momentum and user registration is on the up, we deem the network successful as it’s gained critical mass. Enough users have started interacting within the network, started inviting their friends and there is a peer to peer endorsement of the product. Within this context, the point at which something reaches critical mass is rather vague. There is no magic - or for that matter scientific - formula used to reach this conclusion, as there is when calculating a nuclear reaction. In this instance, it takes its root more within a social conscience or feeling. These two words intended for the confines of science are now being sunk into rather vague territory.

The Critical Mass bike rides that take place all over the world must have taken note of this fissile material ideology. I don’t think their namesake was a coincidence. In San Francisco, Mass takes place on the last Friday of every month. San Franciscans meet on the Embarcadero with beers, people greet each other and hipsters showboat on their brakeless fixies. It’s a sight to be seen, as more and more cyclists join their ranks and snake through the city.

crtical-mass.jpg

I myself have ridden my little yellow Nishiki in Critical Mass. As I was riding I started to wonder: What’s the point of all this? Are we trying to take back the streets? Remind those bastard car drivers to ’share the road’? Although I had no political mission in riding in Mass, I nevertheless found it really enjoyable. My fellow riders were friendly, there was lots of casual conversation and an almost tangible unified sense of belonging as we stopped traffic and were cursed by pedestrians trying to cross the street. It felt rebellious. We were being disruptive.

Chris Carlsson, a San Franciscan writer, editor and producer who was part of the original 1992 Critical Mass movement that started with a mere 45 riders, gave insight into this cultural phenomenon:

Critical Mass offers itself as an antidote to the elimination of public space which plagues our lives. We no longer know (if we ever did) why we need public space, and we surely don’t know what to do with it when we have it. So we roll along in a Critical Mass, vibrating with the peculiarly unique euphoria that comes from displacing the noisy, dirty stream of cars and being surrounded by interesting and attractive people. We exchange ideas and learn about new things in a simple, “natural” community of bicyclists who have chosen to voluntarily gather in our monthly organized coincidence. As this experience becomes more common and familiar we begin to develop ideas about life’s possibilities that are considerably richer and more communal than the atomized, individualistic solutions that are the only ones that make sense when we are trapped in our “normal” late-capitalist lives.

Does this feeling of euphoria transcribe on to the web community? I myself have connected with old friends and can easily keep in touch with those that live in other states and countries. I’ve noticed my peers have a renewed sense of enthusiasm about web development and the defining of platforms.

I think the case can be made that a community, regardles of the environment in which it lives, can provide its members with a true sense of inclusion and shared interest.

Categories: Social Web · That Damn Word Again - Community
Tagged: , , ,

Dumb Crowds

February 19, 2008 · 4 Comments

Significant value is attributed to the ‘wisdom of the crowds’ in the web 2.0 sphere. But what if that crowd isn’t particularly bright? History demonstrates that a collective knowledge is not always the wisest. Why else would the stock market crash, or a nation elect George W. Bush (twice)? Just because an idea reaches critical mass and adoption, it doesn’t always mean it’s the best course of action.

Wikipedia lists 4 elements required to constitute a wise crowd:

1. Diversity of Opinion

2. Independence

3. Decentralization (drawn on local knowledge)

4. Aggregation

So even if the crowd is clever, if it’s not a diverse crowd, it is not a true reflection of society and therefore does not result in good or sound judgment. Let’s take this assumption and apply it to the web. If you consider who exactly constitutes the members of the web 2.0 community, I think you’ll find a pretty homogenized group. The web developers I know are pretty similar; they are middle-to-upper class young adults, university educated and predominantly white. Stereotypes are stereotypes for a reason — they are typically true.

If these are the folks - my peers - that are building the communities that form the next generation of the web, perhaps we should be a bit concerned. No doubt they are qualified to perform that function, but will the communities being built ever mirror an actual snapshot of real communities on a global scale? Even with the best of intentions, it seems there are voices that will not be heard.

Categories: Wisdom of crowds
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The Facebook Giggle

February 16, 2008 · No Comments

I want to share a little anecdote about Facebook. I was chatting with a potential client from a large enterprise content management organization this week. We were discussing participation in the Enterprise 2.0 event, specifically opportunities surrounding sponsorship and speaking at the show.

I walked her though the prospectus, and explained our audience and attendee demographics. We discussed the sponsorship levels, their respective benefits and price points. We explored how her company measures ROI and delved into their strategic marketing objectives. The budget and the PO process were also brought up. The items we covered were pretty standard fare for a sales call.

Then things got interesting. I explained to her that the Enterprise 2.0 team had created a Facebook group. The group is an open forum and everyone in encouraged to participate. Members can network with colleagues, share their own enterprise 2.0 initiatives and challenges and be an active voice in the content development for the Enterprise 2.0 Conference. Implementing a social networking tool into the conversation surrounding E2.0 is essential, as it makes my company, as business technology event producers, really drink our own medicine.

I explained to her the purpose of the group, and then I asked her

‘Are you on Facebook?’

The woman on the phone, with a clipped and professional tone, who I assume is in her mid to late 40’s then did something rather unexpected. She giggled. At the mention of Facebook, she suddenly sounded like a shy school girl.

She told me she was not yet signed up for any social network tools, but she was finding it more and more essential in her line of work to be connected through the web’s social graph. I invited her to the group, she created an account and I am proud to say I was her first friend.

After friending her, I was able to see pictures of her dog and discovered we both used to work for Ziff Davis. Our conversations now take on a more relaxed, personal tone. A mutual rapport has been established. She has decided to move forward with a high level sponsorship.

Categories: Social Web
Tagged: ,

Friend Request

February 13, 2008 · 1 Comment

geek2.jpg

Living in San Francisco, I find myself with geeks for friends. They are developers and web designers, PR and marketers in the web 2.0 space. We all work on the 2nd Street corridor or in and around South Park. We grab beers after work, ride bikes on the weekend and do business with one another during the week.

We are all connected through social networks, and with a quick ping from the office, I am navigated to the appropriate person for evaluation. There was no email required to an anonymous info@company.com, nor did I have to call and ask to be put through to the marketing department. With the validation of my friend, there was very little pretense, and I quickly found the results I was after. I am amazed.

As the web becomes social, business has begun to transcend into my personal life. I am not only connected to my friends, but to my professional peers as well.

That’s all well and good - but I can’t help but wonder - why do I want to connect with these people? Isn’t email and telephony enough? Why do I want to put a face to the email signature and to the voice on the phone? Is business becoming more personal because the work force is evolving, or because technology is evolving?

I asked my boss what she thought about this shift. The reason she gave for the desire to connect in more personal ways is painfully simple: Because We Can.

Categories: Social Web · Wisdom of crowds
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Watch This Space

February 11, 2008 · 1 Comment

History Repeats Itself

I’m crumbling under the pressure of the first post. This is the big one. Where the stage is set. I need to define my voice and purpose so you’ll either read on or move on. *Gulp* Here goes:

In an effort to capture the technological evolution we are in the midst of, I want to document the surfacing trends that appear where business and technology collide. This change is crashing rather loudly into the enterprise from various angles. As the next generation of the workforce — my generation — begins to permeate the market, my older colleagues must rise to the occasion and evolve with them.

As a 25 year old woman in the web 2.0 space, I bridge the gap between the old and new ways business is conducted. I am part of the community building the next generation of the Internet. And I hope we don’t screw it up. I’m a witness to the socialization and democratization of the web. This cultural phenomenon is pretty exciting stuff, as it changes the way we interface, work and play.

The implications of a social web are left to be discovered, but as the enterprise strives towards agility, transparency and increased collaboration, my bet is that the early adopters will surge forward. Watch this space.

Categories: Social Web
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