Entries from February 2008
February 28, 2008 · 1 Comment
Growing up, children are completely dependent upon their parents for life’s necessities. As soon as you’re old enough to realize that parents aren’t cool, you do everything you can to assert you independence.
Despite having very liberal parents, I myself couldn’t wait to go away to university. I went to the University of Manchester in England in part because it was one of the farthest places from my home town of Cincinnati, OH. I was ecstatic over my newfound freedom to drink cheap white wine and tack up band posters.
A lot of self-actualization and self-realization takes place in college. You get the rebel out of your system. There’s a stick-it-to-the-man mentality that pervades higher education institutions - and I think a similar sentiment can be said of collaborative technologies that encourage bottom-up communication and undermine seniority.
At the ripe old age of 25, I’ve come back around to reevaluate the positive contribution my family and friends can make in my life. I now define myself as interdependent, as are most contributing members of society.
Both professionally and personally, peer-to-peer validation and networking exemplifies how valuable being interdependent is. My friends have a professional networking group called IPE. They host local parties in the city where people from different industries meet to discuss what they ‘do’ with others. You wear a sticker tag with your name, occupation and organization. Sprinkle some hors d’oeuvres and house wine into the mix, and you have a recipe for enjoyable networking. Each time I leave with a stack of business cards. Can’t hurt to know someone in the biz, right?
When these folks begin to map out the connections made at live networking events on to a web-based social network, the interdependent nature of business becomes clear. Today’s work force is becoming more mobile, and thanks to web-based applications, are able to work remotely. As this trend continues, corporate cultural identities begin to fade away. And what remains? The individual, their personal identity and their perspective. These independent characteristics in turn form the way one conducts themselves professionally.
As the work force connects with one another, the whole taking shape seems much greater than the sum of its parts.
Categories: Social Web
Tagged: interdependence, professional networking, wine
I want to share a little anecdote about Facebook. I was chatting with a potential client from a large enterprise content management organization this week. We were discussing participation in the Enterprise 2.0 event, specifically opportunities surrounding sponsorship and speaking at the show.
I walked her though the prospectus, and explained our audience and attendee demographics. We discussed the sponsorship levels, their respective benefits and price points. We explored how her company measures ROI and delved into their strategic marketing objectives. The budget and the PO process were also brought up. The items we covered were pretty standard fare for a sales call.
Then things got interesting. I explained to her that the Enterprise 2.0 team had created a Facebook group. The group is an open forum and everyone in encouraged to participate. Members can network with colleagues, share their own enterprise 2.0 initiatives and challenges and be an active voice in the content development for the Enterprise 2.0 Conference. Implementing a social networking tool into the conversation surrounding E2.0 is essential, as it makes my company, as business technology event producers, really drink our own medicine.
I explained to her the purpose of the group, and then I asked her
‘Are you on Facebook?’
The woman on the phone, with a clipped and professional tone, who I assume is in her mid to late 40’s then did something rather unexpected. She giggled. At the mention of Facebook, she suddenly sounded like a shy school girl.
She told me she was not yet signed up for any social network tools, but she was finding it more and more essential in her line of work to be connected through the web’s social graph. I invited her to the group, she created an account and I am proud to say I was her first friend.
After friending her, I was able to see pictures of her dog and discovered we both used to work for Ziff Davis. Our conversations now take on a more relaxed, personal tone. A mutual rapport has been established. She has decided to move forward with a high level sponsorship.
Categories: Social Web
Tagged: Enterprise 2.0, Facebook
February 13, 2008 · 1 Comment

Living in San Francisco, I find myself with geeks for friends. They are developers and web designers, PR and marketers in the web 2.0 space. We all work on the 2nd Street corridor or in and around South Park. We grab beers after work, ride bikes on the weekend and do business with one another during the week.
We are all connected through social networks, and with a quick ping from the office, I am navigated to the appropriate person for evaluation. There was no email required to an anonymous info@company.com, nor did I have to call and ask to be put through to the marketing department. With the validation of my friend, there was very little pretense, and I quickly found the results I was after. I am amazed.
As the web becomes social, business has begun to transcend into my personal life. I am not only connected to my friends, but to my professional peers as well.
That’s all well and good - but I can’t help but wonder - why do I want to connect with these people? Isn’t email and telephony enough? Why do I want to put a face to the email signature and to the voice on the phone? Is business becoming more personal because the work force is evolving, or because technology is evolving?
I asked my boss what she thought about this shift. The reason she gave for the desire to connect in more personal ways is painfully simple: Because We Can.
Categories: Social Web · Wisdom of crowds
Tagged: connections, geeks, social network
February 11, 2008 · 1 Comment

I’m crumbling under the pressure of the first post. This is the big one. Where the stage is set. I need to define my voice and purpose so you’ll either read on or move on. *Gulp* Here goes:
In an effort to capture the technological evolution we are in the midst of, I want to document the surfacing trends that appear where business and technology collide. This change is crashing rather loudly into the enterprise from various angles. As the next generation of the workforce — my generation — begins to permeate the market, my older colleagues must rise to the occasion and evolve with them.
As a 25 year old woman in the web 2.0 space, I bridge the gap between the old and new ways business is conducted. I am part of the community building the next generation of the Internet. And I hope we don’t screw it up. I’m a witness to the socialization and democratization of the web. This cultural phenomenon is pretty exciting stuff, as it changes the way we interface, work and play.
The implications of a social web are left to be discovered, but as the enterprise strives towards agility, transparency and increased collaboration, my bet is that the early adopters will surge forward. Watch this space.
Categories: Social Web
Tagged: enterprise, evolution, pressure, Social Web